UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut Komunikačních studií a žurnalistiky Katedra Mediálních studií Studijní obor: Mediální studia Krizová komunikace firem v sociálních médiích Kritická diskurzivní analýza facebookové stránky Liberty Ostrava Diplomová práce Autor práce: Bc. Veronika Langrová Studijní obor: Mediální studia Vedoucí práce: Mgr. et Mgr. Jaroslav Švelch, Ph.D. Rok obhajoby: 2020 Abstract in English: This Master's thesis focuses on crisis communication of companies through social media. Based on practical information from ArcelorMittal Ostrava / Liberty Ostrava, there is presented a critical discursive analysis, evaluation and possible recommendations for solving problems in social media. The work also includes topics related to the crisis and its types, the strategy of companies for social media, the most common risks in communication, or comparing traditional and social media in times of crisis. On a theoretical level, it also touches on the issue of the audience in connection with the use of social media by the working class. In addition to the analysis, the research also includes the characteristics of the Moravian-Silesian Region or a description of the problem concerning the sale of Ostrava steelworks to the new owner. The expected goal of the work is to describe the processes...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:415520 |
| Date | January 2020 |
| Creators | Langrová, Veronika |
| Contributors | Švelch, Jaroslav, Audy Martínek, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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