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Komparace poboček firmy 3M v Česku a Slovensku prostřednictvím kvantitativní interkulturní metodologie Globe s aplikací výsledků na marketing management / Comparison 3M subsidiaries in the Czech and Slovak through quantitative methodologies intercultural Globe with applications of marketing management

The goal of this thesis is cross-cultural comparation of Czech and Slovak subsidiary of 3M Company. It will be reached through GLOBE study in comparison with Geert Hofstede method and its five main cultural dimensions. Questionnaire research will be conducted for achieving this goal ( according to original questionnaire of GLOBE study) among employees of mentioned subsidiaries in Prague and Bratislava. Findings of this research method will be used for explanation of cultural differences (should there be any) between 3M Cesko and 3M Slovensko. Also these findings will proof wheter or not is possible to apply the same marketing management in both countries.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206697
Date January 2014
CreatorsČiháková, Michaela
ContributorsČejka, Pavel, Laník, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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