The master's thesis deals with the issue of business plan for a start-up company. The theoretical part explains the business plan in terms of its content requirements and its role in business, discusses the principles of creating a business plan and describes its structure. After the initial characterization of business opportunities, the practical part presents mission and vision statements, including company's strategy, introduces readers to results of a strategic analysis and presents a marketing strategy. Based on financial planning the business plan also evaluates economic efficiency and pays attention to potential risks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262152 |
| Date | January 2016 |
| Creators | Foltýnová, Marie |
| Contributors | Špička, Jindřich, Mikan, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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