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Ekonómia dopingu v cyklistike: Dopingové kauzy a ich vplyv na hodnotu akcií sponzorov / Economy of doping in cycling: Doping cases and their impact on market value of sponsors

The main goal of the paper was the impact of negative events, in our case doping cases, on sponsors of cycling teams and riders. It also discuss view of spectators and fans on doping and sponsorship. As a method it's used an event study, which measure the impact of event on market value of firms in time of the event. In the paper are built three models, which analyse different doping cases and their impact on sponsors firms. All three models didn't show significant negative impact on market value of sponzoring firms.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198239
Date January 2013
CreatorsCihan, Maroš
ContributorsStroukal, Dominik, Potužák, Pavel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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