This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72190 |
| Date | January 2010 |
| Creators | Mašová, Veronika |
| Contributors | Petrů, Zdenka, Straková, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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