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Návrh reklamní kampaně pro vánoční turné / Proposal for Christmas Tour Advertising Campaign

Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319219
Date January 2017
CreatorsNejčevová, Lada
ContributorsCafourek, Tomáš, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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