The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377456 |
| Date | January 2018 |
| Creators | Pospíšilíková, Vendula |
| Contributors | Kašpar, Michal, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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