The relationship between new brand information exposure and future purchase intention the moderating role of brand implicit image /

Description

Thesis (Ph. D.)--Washington State University, December 2008. / Title from PDF title page (viewed on Apr. 17, 2009). "College of Business." Includes bibliographical references (p. 77-84).

Links & Downloads

1. http://www.dissertations.wsu.edu/Dissertations/Fall2008/a_sultan_11609.pdf

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/318650001
Date	January 2008
Creators	Sultan, Abdullah J.,
Publisher	Pullman, Wash. : Washington State University,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Online access for everyone