The main aim of this thesis is to analyze the positioning of Flora brand on the czech market. For my analysis I will use the chosen marketing tools such as the competitor analysis, SWOT analysis so as the analysis of marketing mix. The key source of information will be the qualitative research. On the basis of that I will compare the ideal positioning with the real one and come with the appropriate suggestions which could help to improve the positioning strategy of Flora brand in the Czech republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72218 |
| Date | January 2010 |
| Creators | Křížová, Lenka |
| Contributors | Lhotáková, Markéta, Čechura, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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