This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377395 |
| Date | January 2018 |
| Creators | Ďuránová, Lucie |
| Contributors | Mráček, Pavel, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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