The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223093 |
| Date | January 2011 |
| Creators | Brychcová, Blanka |
| Contributors | Pechová, Jana, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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