The object of this thesis was to analyse marketing communikation in region Táborsko. At first main tourist attrations and services are intordused and than currently used instruments of marketing communikation are characterised. Changes in communication mix are desinged on the basis of acquired knowledge and questionnaire survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173925 |
| Date | January 2014 |
| Creators | VALOVÁ, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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