The subject of this diploma thesis is marketing analysis of packaging of yogurt. Theoretical part of this thesis is concerned with individual functions of packaging and places emphasis on their marketing impact. Thid diploma thesis describes current situation on czech yogurt market, subsequently investigates mutual relation of product media. Practical part of thesis contains the analysis of research results focused on consumer perception of packaging and conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15777 |
| Date | January 2008 |
| Creators | Bermannová, Hana |
| Contributors | Vávra, Oldřich, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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