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Využití Business Intelligence pro hledání závislostí v dotazníkových šetřeních / Searching for Dependencies in the Questionnaire Surveys Using Business Intelligence

This master’s thesis is focused on creating an application for survey analysis. In the first section are theoretical foundations of a direct marketing and Business Intelligence. The next chapter focuses on available tools for data analysis and BI. Analysis and preparation of input data are also included in this part. Finally, the solution proposal is presented.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223399
Date January 2012
CreatorsJanata, Michal
ContributorsDostál, Petr, Kříž, Jiří
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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