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Analýza komunikačního mixu vybrané firmy / Analysis of the Communication Mix of selected firm

The dissertation is concerned with the analysis of the communication mix of the educational agency and publisher AMOS. The objective is to review present application of communication instruments and propose some modifications and utilisation of other instruments respecting the communication aims of the firm.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9408
Date January 2008
CreatorsVargová, Štěpánka
ContributorsZamazalová, Marcela, Stříteský, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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