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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction and Proposals for Its Improvement

This thesis deals with the topic of customer satisfaction at a small Slovak company promovie. The aim of my thesis is to propose measures to increase the level of customer’s satisfaction. The thesis is based on the analysis of internal and external business environment and marketing research in the form of an electronic questionnaire. The acquired data are analysed, interpreted and then used to propose changes to increase the customer satisfaction in the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377450
Date January 2018
CreatorsŠárková, Lenka
ContributorsVaňous, Marek, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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