The diploma thesis deals with analysis of makteting strategy of Allrisk, s.r.o. company. On the basis of this analysis and the appropriate theoretical knowledges, actions leading to the increased competitive strength of the company in the market are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222192 |
| Date | January 2009 |
| Creators | Odehnal, Jan |
| Contributors | Herynk, Jiří, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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