Return to search

Inbound marketing v kontextu tradičních nástrojů internetového marketingu / Inbound marketing in the context of traditional online marketing methods

This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:195465
Date January 2013
CreatorsNovotný, Ondřej
ContributorsStříteský, Václav, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds