Although YouTube wasn't created until 2005, it became a leader in its field. It was visited by more than a billion people from all around the world which nowadays upload over 300 hours of videos every minute and watch about 5 million videos every day. Within a few years, it has become a world-wide phenomenon that has overlapped into many areas. One of these areas is marketing. The goal of this thesis is to explore YouTube as a marketing tool and use secondary resource research and expert interviews to create a comprehensive information base to help managers and marketers with comprehension of the YouTube landscape and show them best practice in the area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:358901 |
| Date | January 2017 |
| Creators | Dobeš, Martin |
| Contributors | Tahal, Radek, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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