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Affiliate marketing a možnosti jeho využití v prostředí internetu / Affiliate marketing and the possibilities of its use in the Internet environment

This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72692
Date January 2010
CreatorsHorák, Luboš
ContributorsKincl, Tomáš, Novák, Michal
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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