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Komunikační strategie města Třebíče / Communicative Strategy of the Town Třebíč

The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262384
Date January 2015
CreatorsMrázková, Eliška
ContributorsVochozková, Jacqueline, Khendriche Trhlínová, Zuzana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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