The diploma thesis deals with the marketing communication in the public sector. The necessity of this communication in this sector is proved in the thesis by the example of the Basic school with extended language teaching Metelkovo náměstí in Teplice, based on image analysis based on field investigation and on analysis of the previous communication of this school. The thesis is devided into two main parts, theoretical and practical, the first one has one chapter, the other one is divided into 3 chapters. The theoretical part deals with marketing and marketing communication in general and in the second part these theoretical knowledge is applied on the case of the selected basic school. Frist, the image analysis of the school is performed, after that the individual communication activities from the past of the school are presented and in the end some pieces of advice are given to the school as well.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74709 |
| Date | January 2010 |
| Creators | Andrejsová, Jana |
| Contributors | Postler, Milan, Průša, Přemysl |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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