D.Com. (Economics) / Chapter 1 defines the investigated problem and presents the methodology of the study. The phenomenon studied (the dependent variable) is the export performance (as defined in the study) of country A's products in country B's market. The independent variables are the following characteristics : Capital intensity, unskilled labour intensity, skilled labour intensity, use of local raw materials, marketing mix variables, total marketing efforts, size of production & marketing which products have gained, size of foreign agents, type of ownership, demand similarity, duration of existence of exporting firms, duration of activity in the market, product quality ...
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:14462 |
| Date | 28 October 2015 |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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