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Marketingový plán firmy Zahradní centrum Přemysl Písař / Marketing Plan of Garden Center Premysl Pisar

Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81532
Date January 2008
CreatorsKrausová, Dagmar
ContributorsKovář, František, Tolar, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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