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A Study of the Marketing Strategy of Real Estate Industry in Taiwan

The primary purpose of this research is to study the marketing strategies for the real estate industry in Taiwan. After literature review, the aspects of 4Ps and 4Cs are used as the framework of this study. Qualitative research method is used to generate perception understanding of real estate industry phenomena and the interpretations behind each of them. Two real estate corporates are selected and interviewed with one store manager in each of them. Marketing strategies and directions are found from the interviews; by analyzing the answers through 4Ps and 4Cs. Moreover, recommendations are presented at the last chapter of this study.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908111-234232
Date08 September 2011
CreatorsTien, Ying-Hsun
ContributorsHsi-Mei Chung, Chi-Min Fong, Chi-Hong Tseng
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-234232
Rightsuser_define, Copyright information available at source archive

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