Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15545 |
| Date | January 2009 |
| Creators | Čejková, Romana |
| Contributors | Zamazalová, Marcela, Dušek, Daniel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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