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Marketingové aktivity a jejich vliv na firemní rozpočet stavebního podniku / Marketing activities and their influence on the construction company’s budget

The purpose of the diploma thesis called „Marketing activities an their influence on the budget of construction company“ is to observe and describe individual marketing activities and their significance for the overall budget, followed by an evaluation of the current state and a designing an optimization for it.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:371800
Date January 2018
CreatorsDohnálek, Petr
ContributorsBudíková, Michaela, Dohnal, Radek
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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