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CRM jako nástroj podpory marketingu / CRM as a supporting marketing tool

The aim of this paper is to characterize software solution of CRM system BlueJet, product of the Compekon software company and evaluate its benefits for business companies which are using it. The next aim was to find out problems of these companies which were solved by using the system, conduct cost-benfit analysis in selected company and propose some recomendation for extending the profit of Compekon company.These objectives have been met.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126547
Date January 2012
CreatorsDOLEŽAL, Pavel
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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