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Marketingová strategie Společnosti FTV Prima v prostředí českého televizního trhu / The Marketing strategy of FTV Prima s.r.o. in the enviroment of the czech television market

This thesis focuses on the topic of marketing strategy of FTV Prima s.r.o. in the television market. The main objective of this thesis is the definition of marketing activities and the use of marketing tools by FTV Prima, a company operating nationwide TV broadcast television stations Prima, Prima COOL, Prima Love and Prima ZOOM, leading to a better position in the television market. The theoretical part of the thesis is the application of marketing mix 4P in the television as a media. The practical part is a description of the inner workings of FTV Prima in connection with charting the television market

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199710
Date January 2013
CreatorsMalá, Kateřina
ContributorsHanzlík, Jan, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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