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Rozbor prvků marketingového mixu (produkt a cena) / Analysis of Marketing Mix Elements (product, price)

The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10169
Date January 2009
CreatorsHeralová, Jana
ContributorsKozlová, Taťána, Novotný, Bohumil
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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