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Návrh změn marketingového mixu v mezinárodní poradenské společnosti / Proposal of a Change in the Marketing Mix of a International Consulting Company

This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443118
Date January 2021
CreatorsŠenková, Michaela
ContributorsSlocík, Ľubomír, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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