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Komparácia nástrojov marketingu a návrhy na zlepšenie ich využívania za účelom zvýšenia konkurencieschopnosti v segmente luxusných hotelov (v čase krízy) / Comparison of the Marketing Tools and Proposals to Improve their Use in Order to Increase Competitiveness in the Segment of Luxury Hotels (in Crisis)

The object of this work is the analysis and proposals for changes to the marketing tools to enhance the competitiveness of the hotel. The thesis compares the theoretical knowledge with reality in the hotel, specifies opportunities for changes and methods, how to achieve these opportunities. Based on the analysis of the competitors, SWOT analysis and the questionnaire the proposals for change will be identified.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223267
Date January 2011
CreatorsŽuffová, Michala
ContributorsMráček, Pavel, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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