Master’s thesis deals with analysis of the current communication mix of the selected company and with proposals of its improving. Theoretical part brings on fundamental for the analytical part in which the selected company is introduced. In this part there are also made analyses of marketing surrounding and current communication mix is introduced. The last part of the thesis focuses on proposals with the aim to improve the existing communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241393 |
| Date | January 2016 |
| Creators | Hrozková, Alice |
| Contributors | Fišerová, Soňa, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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