The objective of the thesis is to introduce and evaluate marketing management tools being applied in the company Mobilkom, a.s.; presentation of the basic marketing management theoretical resources, brief characteristics of the company and analysis of the marketing mix instruments as well as suggestion of measures leading to improvement of the company situation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12169 |
| Date | January 2007 |
| Creators | Polák, Aleš |
| Contributors | Vinšová, Tereza, Chrápková, Taťána |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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