This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15876 |
| Date | January 2009 |
| Creators | Tobiaš, Marek |
| Contributors | Vávra, Oldřich, Neupauerová, Patricia |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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