The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199021 |
| Date | January 2012 |
| Creators | Havelková, Tereza |
| Contributors | Zadražilová, Dana, Beran, Rudolf |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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