The aim of my final thesis is to explain important terms which the marketers should know while wanting to build the successful brand. I would like to outline terms as promotion, distribution, indentity and brand value. Furthermore I willfocus on terms such as marketing mix and its parts. The aim of the practical part is to present the firm SCA Packaging and to compare the theory with brand building of this firm.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142115 |
| Date | January 2011 |
| Creators | Velínová, Monika |
| Contributors | Halík, Jaroslav, Dibelka, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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