This diploma thesis is focused on marketing especially marketing mix of a wine company. The theoretical part is devoted to definitiv of basic marketing concepts-marketing mix and its instruments and analyzes necesary for creation of a marketing mix. The analytical part is focused mainly on the marketing mix, the analysis of the current state of the company and in a proposed part are changes of the marketing mix of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377379 |
| Date | January 2018 |
| Creators | Duhajský, Michal |
| Contributors | Bubeník, Radomír, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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