This diploma thesis is focused on the design of marketing mix of Mlsná Holka company. The theoretical part includes and defines the basic terms of marketing mix and marketing. The analytical part includes an analysis of the external and internal environment of the company and analysis of the current marketing situation of the company. The analytical part includes research part as well. Final part will include proposed changes based on the found results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442968 |
| Date | January 2021 |
| Creators | Procházková, Anna |
| Contributors | Kuba,, Karel, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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