The thesis focuses on the definition of the marketing mix in the selected companies. Describes how should look the marketing mix and a satisfied customer. The work contains proposals to improving customer satisfaction, which could contribute to the development and success of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223505 |
| Date | January 2012 |
| Creators | Miholová, Pavla |
| Contributors | Pokorný, Jan, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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