The decision to enter a foreign market has long-term implications for the investing
firm, as has its choice of entry mode. The hierarchical model of market entry modes
proposes that entry modes can be categorised as equity-based or non-equity based,
and further categorised by type as joint ventures and wholly owned subsidiaries,
exports and contractual agreements. The hierarchical model of market entry modes
proposes that there are factors that influence the entry mode at the level of equity
versus non-equity but not within the type of equity or non-equity.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/212 |
| Date | January 2006 |
| Creators | Davis, Tracey Beverley |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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