<p>Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. </p><p>There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.</p><p>This leads us to our purpose: </p><p>Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.</p><p>In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. </p><p>To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-2822 |
| Creators | Thulin, Gustaf, Brandt, Rasmus |
| Publisher | Halmstad University, Halmstad University, Halmstad University, Halmstad University |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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