Non-visual trade marks represent a relatively new phenomenon in the field of trade marks, through which entrepreneurs try to differentiate their goods or services in an original way from the goods or services of their competitors. These include four types of non-traditional trade marks, which as such cannot be perceived visually, but through human senses other than sight: sound, olfactory, taste and tactile trade marks. Although these non-visual trade marks may face many barriers to registration, the thesis, because of its limited scope, focuses on the criterion of representation on a trade mark register, as this requirement raises specific issues due to their non-visual nature. The aim of the thesis is therefore to assess non-visual trade marks in terms of their capability to be adequately represented on a trade mark register in the EU. The thesis is divided into 3 chapters. The first chapter focuses on the definition of non- visual trade marks, their purpose, functions and also defining features, especially on the requirement for representation of trade marks on a trade mark register. The second chapter first deals with the development of international efforts to partially harmonize the requirements for representation of non-visual trade marks and subsequently with the genesis of legislation at...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:454932 |
| Date | January 2021 |
| Creators | Kolouch, Tomáš |
| Contributors | Tomášek, Petr, Patěk, Daniel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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