Nowadays, China has an extensive consumer market and its marketing channel industry has an extreme potential. Therefore, the worldwide top 50 companies have entered into this market, which also includes a lot of local retailing companies. This thesis focus on analyzing American retailer ¡§Wal-mart, which shows the ¡§Wal-mart pyramid¡¨ and the¡§Wal-mart successful model ¡§ . According to this pyramid and successful model, this study describes in detail every element which makes Wal-mart reach it¡¦s vision ¡§ low cost circles¡¨. There are three parts in this thesis. First , this study depicts ¡§Wal-mart successful model ¡§ from the beginning of selecting store positions, operating store plans, merchandize, selling, purchasing and transporting ,which form the company¡¦s fundamental capabilities. With these capabilities , the company¡¦s culture and efficient management system , Wal-mart fulfills the goal of ¡¥¡¦low cost circles¡¨.
Second, describing the store distributions in China and finding out the problems Wal-mart has encountered there. Because these problems include store distributions, store types, merchandize, selling, channels, IT, the relationship with suppliers and managing staff , Wal-mart has to find out the environment elements which influence the Wal-mart management model. Therefore, on the basis of these environment elements , Wal-mart adjusts the American management model into China management model in order to adapt the local environment. For example : changing selecting store position principles, changing store types in certain environment, changing the merchandises¡¦ decorations, changing selling mode, applying local purchase, diminishing transport cost, utilizing IT and building promotion and train system.
Third , using the latest financial reports of Wal-mart to confer the Wal-mart management model and the changing of the model after entering into China .These financial items include the cost of sales, operating , selling and general and administrative expenses, the days of inventories and the days of receivables . Furtheremore, according to the financial reports of Careffour and local retailing Hua-lian, this thesis compares the differences in management strategies among these three companies .
Finally , this thesis classifies the management correction model of Wal- mart in China and find out the competitive advantage of Wal-mart in China.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0627105-101101 |
| Date | 27 June 2005 |
| Creators | Yang, Shu-fen |
| Contributors | Jen-chun Huang, Gi-chuen Hu, Jacky Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627105-101101 |
| Rights | not_available, Copyright information available at source archive |
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