SARS(Severe Acute Respiratory Syndrome)which caused a serious epidemic situation in Taiwan was a never known virus last year. People were fear of going out, and avoided entering to the public place, like theater, department store, bus¡Ketc. in case to be infected with SARS. Under the completed network infrastructure and the changing environment, people seemed to intend shopping on line more than ever
To know the effect of SARS on electronic commerce of Taiwan, we tried to investigate the online behavior of users, such as the spending time on surfing, the products by online shopping, and the intention of online shopping. We found that SARS had a positive effect on electronic commerce.
Besides, this research uses Maslow¡¦s need theory for the research framework, including the physiological needs, the safety needs, the belongingness and love needs, the esteem needs, the self actualization needs, the desires to know and to understand, the aesthetic needs and the entertainments needs which were derived form the need theory. Basing on the above needs, we investigated what kind of needs would be increasing and what kind of needs would be not during SARS. Moreover we also investigated the degree that products could satisfy the eight needs. Combined with the result of survey, we develop a fitting model to forecast the intention of online shopping and also fit with the result of MIC survey.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908104-014647 |
| Date | 08 September 2004 |
| Creators | Hsu, Mei-yu |
| Contributors | Jen-Jsung Huang, Yue-shan Chang, Ting-Peng Liang, Pin-Yu Chu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908104-014647 |
| Rights | unrestricted, Copyright information available at source archive |
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