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The Ownership of Onlilne News: A Political Economy Analysis of www.foxnews.com and www.news.yahoo.com

This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online.
The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporations www.FOXNews.com and Yahoo! Inc.s www.news.yahoo.com. Four key elements are addressed: (1) the commercial imperatives of News Corporation and Yahoo! Inc., as these imperatives relate to the ownership and production of online news content online, (2) the ultimate owners of sources of news content cited on www.FOXNews.com and www.news.yahoo.com, (3) the corporate relationships between News Corporation and the ultimate owners of news content on www.FOXNews.com and between Yahoo! Inc. and the ultimate owners of news content on www.news.yahoo.com, and (4) the types of news content on these Web sites and the organization of the news content on the homepages.
Findings indicate that the overall corporate commercial imperatives of News Corporation and Yahoo! Inc. guide the production, aggregation, and distribution of news content on the homepages of www.FOXNews.com and www.news.yahoo.com. International news agencies and a small group of media corporations are dominant as ultimate owners of news content on the homepages of www.FOXNews.com and www.news.yahoo.com. In addition, both News Corporation and Yahoo! Inc., have extensive corporation content sharing relationships with major media companies already dominant in traditional media. The results indicate that media conglomerates already dominant in the production, aggregation, and distribution of traditional media are also dominant online. The ostensibly many brands of news content are, in fact, owned by few ultimate owners. Such ownership gives media corporations enormous power and the potential to influence public discourse on important matters of governance and political life.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-11122008-171510
Date14 November 2008
CreatorsBhayroo, Shenid
ContributorsCarl Freedman, Partricia A. Suchy, David D. Kurpius, Anne C. Osborne, Emily Erickson
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-11122008-171510/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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