This study looked at oil industry employees and Nigerians perceptions of Exxon Mobil and Shell Oil as socially responsible corporations and the role the two-step flow model of communication plays in shaping these publics impressions of the companies. Measures of participants perceptions of corporate social responsibility (CSR) were developed using Carrolls 1971 three-dimensional model of CSR and Ketolas (2008) holistic model of CSR. This study found that for both companies participants had average to less-than-favorable perceptions of the companies socially responsible behavior, according to the various categories of CSR. However, employees were more likely to view the companies more favorably than Nigerians; but, this difference was significant in only a few measures of CSR. This study also found that participants viewed Exxon Mobil as more socially responsible than Shell Oil. The two-step flow model of communication played a significant role in shaping a more positive perception of both companies, especially among Nigerians. Findings from this study can be used to help companies understand their weaknesses and strengths of their CSR campaigns. This studys findings will help companies like Exxon Mobil and Shell Oil identify tactics for gain a socially responsible image and strengthen community support in antagonistic environments, such as Nigeria.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04292010-122824 |
| Date | 03 May 2010 |
| Creators | Narcisse, Liana L. |
| Contributors | Dahmen, Nicole, Osborne, Anne, Scholl, Roseanne, Sanders, Meghan |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04292010-122824/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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