The aim of this thesis is to explain running of new media in the television's process in Czech republic. First part is dedicated to theoretical determination of new media include the Marshall MuLuhan's theoretic work. Second part describe czech televison market, characterization modern television's viewer and define practical using of new media in each television organization. The hypothesis described in the introduction are confirmed in conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199076 |
| Date | January 2012 |
| Creators | Hoffmannová, Petra |
| Contributors | Hanzlík, Jan, Kubaš, Mario |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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