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Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 64 p. Includes abstract. Includes bibliographical references (p. 62-64).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/53967632
Date January 2003
CreatorsAsztalos, Joanne G.
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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