The goal of this study is to explore how Czech printed media referred about online social network Facebook from its founding till the period when number of Czech users reached approximately one million. Contend analysis is being used as a research method. Covered period is from September 2005 until end of July 2009. The study is grounded in the diffusion of innovation theory as well as in the social-constructivist view on media. Previous foreign studies with a similar topics are also presented in the theoretical part. Methodological part deals with the method of content analysis and presents research questions as well as the research sample. Analytical part presents results of the research, relates them to the theoretical standpoints and puts them into historical context. Findings show that during observed period there were changes in the way and intensity how Facebook was presented and that there could be found themes that Facebook was predominantly associated with.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:322001 |
| Date | January 2013 |
| Creators | Bauer, Jan |
| Contributors | Křeček, Jan, Švelch, Jaroslav |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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